Marketing

Business Source Premier provides full text for nearly 8,350 scholarly business journals and other sources, including full text for more than 1,100 scholarly business publications. Covers nearly every area of business including management, economics, finance, accounting, international business. Business Source Premier also includes other sources of full text information, such as country economic reports from the EIU, Global Insight, ICON Group and CountryWatch, and detailed company profiles for the world's 10,000 largest companies and industry reports from Datamonitor.

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See also: ABI/INFORM global

Database of mainly business, information technology and engineering journals with a European perspective. Full text articles available for most titles from mid 1990's.

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Note: Some journal articles are not available with the current Monash subscription.

Factiva provides access to full text coverage of major Australian newspapers (including The Age, The Sydney Morning Herald and The Australian), as well as global newspapers and news wires. Coverage for The Australian, Financial Review and BRW is from 2007, with abstracts only. Factiva also includes company profiles and financial information for listed companies worldwide, and historical financial market data.

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Global Market Information Database is an online business information system providing business intelligence on countries, consumers and industries. It offers integrated access to statistics, market reports, company profiles and information sources. Intelligence on countries includes over 1 million demographic, economic and marketing statistics, analysis of key political and economic indicators, historical trends and forecasts and is researched from thousands of official sources. Intelligence on consumers includes detailed income, expenditure and lifestyle statistics, analysis of consumer lifestyle trends and is researched from household surveys, census trends and other official sources. Intelligence on industries includes global, regional and national market research reports, company profiles, market shares and brand shares, market size data for hundreds of consumer products and is researched by Euromonitor International's network of researchers.

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Bibliographic database containing citations and abstracts for articles from over 170 U.S. local and regional business journals, newspapers and news magazines. It focuses on providing access to business information on large corporations, privately held companies, local start-ups, executive profiles, marketing, finance,and industry news not typically found in U.S. national news sources. Includes full text for selected titles.

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Includes in-depth coverage for over 2,700 publications, with more than 2,000 available in full text. ABI/INFORM Global offers the latest business and financial information for researchers at all levels. With ABI/INFORM Global, users can find out about business conditions, management techniques, business trends, management practice and theory, corporate strategy and tactics, and competitive landscape.

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See also: Business Source Premier | Australian Public Affairs - Full Text
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Bibliographic database containing citations and abstracts for articles from more than 1,000 business periodicals and newsletters with an industry and trade focus. Includes the latest industry news, product and competitive information, marketing trends, and a wide variety of other topics. Covers publications on every major industry, including finance, insurance, transportation, construction, and many more. Includes full text for selected titles.

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Bibliographic database that indexes published material on Australian social sciences and humanities. Source documents include periodicals, newspapers, scholarly journals, conference papers, and books. Subject coverage includes business, health, current affairs, economics, humanities, law, literature, politics and social sciences.
See also: Australian Public Affairs - Full Text

The Australian Bureau of Statistics (ABS) web site provides comprehensive access to over 270,000 pages of Australian statistical and reference information. There are statistics on the following themes: economy; environment and energy; industry; people; and regions. Included are statistical publications on agriculture, demography, finance, labour, manufacturing, national accounts, prices, service industries, social trends, trade and transport.

An authoritative reference for management, accounting, managerial economics, finance, information systems and marketing disciplines.

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Provides full-text access to about 300 volumes of reference works in business and economics, the arts (history, language and linguistics, literature and cultural studies, philosophy and religion) and social sciences (sociology and psychology). It supports browsing and full-text searching. Includes the Blackwell Companions and Handbooks, and major reference works such as the Blackwell Encyclopedia of Management and the Companion to Syntax.

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Covers all broad business fields, including: accounting, career development, commercial law, commodities, corporate governance, e-business, economics, employment, human resources, labour, management, marketing, occupational health, taxation, and unions. The Business Collection provides access to full content from a range of journals, monographs and books, and reference materials published by a myriad of small Australasian academic and professional associations, interest groups and research centres.

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An online collection of over 170 full-text monographs on business management, accounting, marketing and related areas from Routledge, Auerbach and other Taylor & Francis imprints.

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Bibliographic database containing citations and selected abstracts for articles from up to 500 Canadian business journals, including trade journals, general business publications, academic journals, topical journals, and professional publications. Includes full text for selected titles.

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CSMAR Database is a professional database system specially designed to meet demands on Chinese financial market information for financial institutions, researchers and academic scholars.

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Provides access to full text and/or bibliographic databases to which Monash University Library currently subscribes. These databases index journals and other periodical sources in the fields of science, technology, economics and business.

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Expanded Academic ASAP contains citations and many full-text articles on current events, general sciences, social sciences, and humanities. Designed primarily to support undergraduate-level research, the database is useful to anyone seeking information on these topics. Journal coverage is from 1994 to the present, and backfiles (1980-1993) are available for some journals.

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Covers topics ranging from food safety, regulations, and quality assurance to packaging, biotechnology, and product development.

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The Public Relations Institute of Australia's Golden Target Awards are the premier national annual awards recognising excellence in the public relations industry. The database provides access to the full-text of the campaign component of some entries in the Golden Target Awards. It does not include publicity materials, videos, posters, etc.

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Detailed analyses of selected Australian industries, covering major players, industry performance and outlook, market characteristics, industry participants and recent news articles. Reports updated at least annually, and in some cases quarterly. Only selected reports are available in full (as "Opened Items").

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PsycINFO is an electronic bibliographic database that provides citations with abstracts to the scholarly literature in the psychological, social, behavioral, and health sciences.PsycINFO contains more than 2 million records spanning 1806 to the present. Journal coverage includes material selected from approximately 2,000 periodicals. Chapter and book coverage includes worldwide English-language material published from 1987 to the present; however, there is a substantial number of records covering books published earlier.
See also:
PsycINFO 2000 to present
PsycINFO 1985 to present
PsycINFO 1967 to present
PsycINFO 1806 to present
On Sundays between 11.00 -14.00 hours this database may be temporarily unavailable.

ScienceDirect contains over 25% of the world's science, technology and medicine full text and bibliographic information. Apart from online eBooks, Reference Works, Handbooks and Book Series, ScienceDirect offers a rich journal collection of over 2,000 titles. In addition, the Backfiles program offers the ability to search a historical archive of over 6.75 million articles directly from your desktop, back to Volume 1, Issue 1. The collections contain 4 million articles prior to 1995, and 2.75 million articles from after 1994.

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WARC is a database providing access to advertising and marketing information from various sources, including journal articles, case studies, conference and research papers.

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Web of Science provides access to journal citations, selected abstracts and cited references contained in three separate ISI citation databases: Science citation index expanded (SCI-Expanded); Social sciences citation index (SSCI); and, Arts & humanities citation index (A&HCI). Citation databases are used to follow a line of research from a known older key piece of work (book, journal article, unpublished work, etc) to more recent research by searching the reference lists of recent journal articles. Although not its primary strength, Web of Science could be useful for cross disciplinary searching.